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NGAP
Redesign the "Nation Greyhound Adoption Program's" website to promote donations for the organization and give the customers a hassle-free experience to connect with the organization better and understand it's story.
role
UX Designer & Researcher, Content Strategist
team
Jesha Shah, Elon Skolnik, Anushka Khurana,
Bhumika Shandilya
time
12 weeks
research
user testing of the current website
Using the tree test, user testing was conducted among 3 users and 3 different tasks were given to each. Users had to navigate to donate, volunteer and find the contact information about the organization.
It was observed that due to the information clutter, users got confused while completing the tasks. Poor navigation and visual design led to bounce rates.
who are the users?
Adopter Addison
Donator Dan
Volunteer Valerie
content audit
Evaluating and cataloging all of the existing content on a website to determine its relevance, value, and performance. The purpose of a content audit was to identify areas for improvement in the website's content strategy and providing a comprehensive view of the website's content, which helped inform decisions about how to improve the user experience and meet the goals of the website.
what we observed in the current website?
analysis
card sort and information architecture
Open and Closed card sorting was performed with 12 users to understand how they categorize and organize information of NGAP. The participants were given a set of cards with information or content on them. This method helped us in developing the navigation, menus, and content hierarchy for the website.
style guide
But what is it that the organization still needs?
Donations!!
Introducing
The Immersive Interactive Experience
The Immersive interactive experience which will enable NGAP to tell the story about themselves. We designed this platform to let the users interact with the organization and choose the paths they want to walk along. We introduced this character scooby who walks you through different flows.
